Audience AnalysisCommunicating information that satisfies the needs of an audience (also known as readers or users) is one of the basic tenets of professional communication. To learn what these needs are, you must analyze your audience as one of your first steps in planning a document. You can classify your audience into two broad groups: primary and secondary.The primary audience is the group to whom the document is directed. This group consists of the document’s main recipients, who have a direct role in responding to the document.The secondary audience consists of readers who are interested in the document or who may use the information in it or both. This group does not have a direct role in responding to the document.Think about your readers’ knowledge of the topic about which you are going to write. Think about their education as well as their viewpoint on the topic. What is your readers’ basic position, and what will they want to gain from your document?Prepare a memo report addressed to your instructor that describes the audience for your final project. Refer to Figure 2.1, Audience Analysis Questions, Module 2Your discussion should include your primary and secondary audience, audience’s needs, attitudes, expectations, and use of the document.Note: Clearly identify your topic in the introduction. Employ the conventions of good technical writing such as listing, headings, chunking, and active voice.Refer to Module 1
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