This assessment is the start of your Strategic Marketing Plan that will be used throughout the course.
Complete Part A of the Strategic Marketing Plan. Please select a public company. By selecting a public company you will have access to the appropriate materials needed to complete the assignment. This company will be used for assignments in weeks 2, 4, and 6. Please complete the form Part A. Delete the instructions and the examples before submitting. Also, remove Part B and C, only submit Part A.